Gartner Says Half of New Retail Customer Identities Will Be Based on Social Network Identities by 2015

I found this article interesting: Gartner Says Half of New Retail Customer Identities Will Be Based on Social Network Identities by 2015 – via Gartner Announcements
By the end of 2015, 50 percent of new retail customer identities will be based on social network identities, up from less than 5 percent today, according to Gartner, Inc. Along with federation technologies and mobile computing, social identity adoption will have a major impact on the practice of identity and access management (IAM) in 2013 and beyond.
Link to article: Gartner Says Half of New Retail Customer Identities Will Be Based on Social Network Identities by 2015

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